Aruha is a premium D2C skin and hair care brand which was built on the idea that everyone should experience the goodness of nature in all its glory. The brand is bold, 100% vegan, minimalistic, and unisex.
We created the infrastructure required for eCommerce on their website, their social media channels, and began driving their social media activity with posts and campaigns geared towards brand building and performance marketing.
campaigns with 40 ad sets
Total Reach
CTR
Our work just started with setting up branding. What came after was mild and incremental improvements that resulted in better metrics on all fronts, and most importantly, revenues. Here are just a few activities of the lot:
With a 3rd party behavior tracking tool, we used metrics such as avg. session duration and analyzed facets of on-page behavior. Customers behavior indicated they were potentially expecting more information about the product, potentially looking for an ingredient or benefit. The result: we added more product data and also made it easily readable. In the following weeks, the time spent on the pages increased.
For all logged in users, and other users who provided email IDs to the chatbot, we had the ability to send abandoned cart reminders. We had A/B tested with about 3 parameters: subject line, timing, and offers. The result was that offers performed about 20% better.
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