B2B Branding

Brand building for a b2b company specializing in biodiversity risk analytics for global businesses.

Dunya’s mission is to enable and empower companies to go nature positive with science-based risk analytics. The people at Dunya strongly believe that there is a gentler and surer way of steering our planet to transition to a sustainable and equitable economy.

The elephant in the logo

The largest land mammal on earth is magnificent, powerful, and has an extensive memory. Just like mother nature. Dunya Analytics was founded after an inspiring experience involving an African elephant, which still serves as an ideological mascot and pops up in conversations with the founder.
The final pick was born of our creative consultant’s obsession with the golden ratio, a number rooted in design principles and the real life African elephant deeply entwined with Dunya’s story.

The Need

Dunya was out on a mission to reach out to C-suites across a wide spectrum of industries and businesses. And it needed more than the simple educational content being shared on its LinkedIn account. The ask was for a brand refresh starting with the logo and strong brand awareness building.

Our target audience

C-suites of small, middle, and large businesses across all industries

Brand transformation

The elephant in the logo

The largest land mammal on earth is magnificent, powerful, and has an extensive memory. Just like mother nature. Dunya Analytics was founded after an inspiring experience involving an African elephant, which still serves as an ideological mascot and pops up in conversations with the founder.
The final pick was born of our creative consultant’s obsession with the golden ratio, a number rooted in design principles and the real life African elephant deeply entwined with Dunya’s story.

Our Strategy

Dunya's core values are around empowerment, humility, and being non-judgmental.  Although they're purpose is very strong their path toward it was going to be supportive. And to support that we built Dunya's communication around all things real while keeping the tone gentle but firm.

Nature making a point for the business economy:
Building a humble, non-judgemental yet scientific brand.

Breaking down TNFD metrics

A digestible version of what industries need to be aware as they get ready for biodiversity reporting. Make biodiversity reporting accessible to all.

Invisible Economy

A no hard Talk approach to communicating facts and showing the opportunity out there to attain a win-win state for nature and the industries that depend on nature

Species On The Go

An educative video series illuminating migrations, facts, industry impact, and the way forward.

Total Spatial Footprint

Breaking down TNFD metrics in the context of why each metric matters to the planet and to the future. Illuminating the way for industries to get board.