%201.svg)
Targeted content and campaigns for a B2B home health care solutions company
More than just a clinical back-office support services provider, Red Road is your extended team.
Red Road offers solutions to home health care providers in the US. Given that they are based in Bangalore, India, the need was to increase brand awareness and showcase Red Road’s expertise more effectively in the target market.
Engagement Rate
(98% higher than competitors with 33% lesser number of posts)
Increase in views in a 7 month period
Increase in followers
(Annualized)
Red Road needed a focused and steady effort to clearly communicate how small and medium home health care providers could empower themselves by partnering with them. We took at targeted approach to better position and raise brand awareness and delivered a dynamic new visual language with engaging content to meet the challenge.
Red Road’s core value is about being an extended team that cares and shares commitments and goals with home health care providers. Short and simple campaigns to reinforce this core message were devised and executed.
A need arose to inform and caution home health care providers about adopting AI solutions making exaggerated claims.
The message - Red Road is all for AI but the solutions currently in the market are discrediting the human expertise required of this niche and critical industry.
One of the several ways we gave this brand a dynamic new visual identity.
When there is something complicated to explain we always go back to explaining them with comics. So far they have stood us in good stead, um never failed us, we mean.
Not your everyday list of questions, especially for medical coders and compliance experts!
.png)
We did the usual meet the people as part of employee engagement but we made sure to throw in some quirky questions. What surprised us all were the answers, providing us a note for the future - never limit your questions to some usual or tried and tested set!
We spruced up their website design language several notches as well.
Red Road is more than just a clinical back-office support services provider. With decades in the home health care industry and insightful knowledge into what health care providers face, Red Road works as an extended team sharing the provider’s commitment, compassion, and goals.
.png)
