A brand is a lot of things and goes on to live beyond rooms, the internet, billboards and social media and finally occupies valuable space in peoples' minds. The branding process however is a series of well-defined sequential processes which involves a structured gathering and understanding of the organization, the market, and competitors. Out of which are born logos and other brand defining assets. It takes a village um an entire team.
A “brand” is an idea. An intangible emotion that exists only in our minds. Yet, it can do great things. It can build trust, establish identity, evoke energy, and influence us. And it does. Every single day.
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