Our 14-step email-markering process
We don't take a one-size-fits-all route. We personalize it based on your unique requirements and objectives.
We don't take a one-size-fits-all route. We personalize it based on your unique requirements and objectives.
Why does your brand need email marketing? This is where we start. Your answers can be:
Who is your target audience? Perhaps, the most important factor for marketing!
We set a clear goal for each email campaign. Campaign goals are more granular and can differ from email marketing goals. Goals can include:
From Hubspot to Klavio to MailChimp to mailmodo, several platforms are in the market. We choose a platform based on your goals, budget, audience characteristics, and nature of the campaign such as frequency, target size, geography, compliance etc.
A mailing list is a subsection of the target audience and is usually relevant for a specific type of campaign. Examples of lists include:
We segment the list based on characteristics that are the most relevant to the goals and data collection methods. Here are some examples of segmented lists:
We decide on an email campaign based on what you want to achieve. Examples of campaign type include:
We follow meticulous process guidelines to capture even the tiniest detail such as optimizing subject lines and preview text for mobile, choosing appropriate character length, right visual hierarchy, and so on
We go back to your goals to arrive at a CTA. Here are some examples.
We do A/B testing by varying any one of parameters such as design, copy, offer, image, subject line, call-to-action, scheduling time, buttons, brand tone etc. to understand the audience-campaign fit.
Here's where we incorporate automation to your benefit. We set up automatic emails based on triggers such as website purchases, clicks, form submissions etc.
We work out a detailed workflow tailored to the goal you want to accomplish.
Here's how we gently nudge the customers to take action. For example, we remarket when a user abandons the cart, encounters out-of-stock products, etc. and re-engage past customers with new offers or product upgrades.
We work out a detailed strategy to help you remarket.
An often overlooked area that has the utmost importance is adherence to standards and compliance with laws. Hence, we take measures such as:
Non-adherence to standards can in some cases harm the domain’s reputation and sender score, which can even lead to personalised emails landing in spam and getting banned by ESPs.
The metrics that matter depend on each campaign’s goals. But at a high level, we make sure to look at the following with respect to the industry benchmark and make sure our performance is as expected.
A few stats across industries (source: hubspot):
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