Our Six-step Graphic Design Process
A few actionable ways to designing with more precision and control while enabling creative thinking
A few actionable ways to designing with more precision and control while enabling creative thinking
This is where you set the goal and narrow down on the insight(s) you will revolve your design strategy around.
It requires a lot of questions being asked including the the raison d'etre for the final creative, even if it is a regular social media post.
Output:
Creative / Objective
This is three fourth of the work, good research. Checking on competitors, design research, looking at other visual languages out there and gathering materials for creative input.
In the digital world it involves a lot of scouring social media, checking audience reactions etc.
Output:
References
With all the materials gathered it is time to start the process of sketching out ideas, colors, moods etc. and sharing them with the team for quick initial critiquing.
Getting feedback early on is important. Which is why concept development has to begin with simple sketches and scribbles.
Output:
Design draft
Time to bring in the branding elements. Try a few layouts to see what looks good for what medium of communication and test out your design on these.
Are you following a pattern on social media, what brand elements need to be included to make it consistent with brand identity etc..
Output:
Overall look and feel
Several iterations and feedbacks later once you arrive at the final stage, polish and finalize the design.
Run it again internally for a final review and get ready to get a sign-off from the stakeholders.
Output:
Final Design
Send it out after approval and do a workflow review for yourself and with the team for specific productivity metrics.
Identify bottlenecks and have an internal discussion on how to avoid these in the future. Look at how to reduce approval iterations.
Output:
Creative on social media or print
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