Making videos
The long and short of it

One of the most powerful, impactful mediums today, and the planning and organization that goes behind the making of one

Making videos
The long and short of it

One of the most powerful, impactful mediums today, and the planning and organization that goes behind the making of one

01. Define goal and target audience

Clearly outline the video's purpose and identify the intended viewership.

Output:
Video brief

Timeframe Estimate 1-3 Days

Output:
Video brief

Time frame:
1-3 Days

02. Understand the script/content and storyboard it (if applicable)

Comprehend the script and content requirements, creating a visual plan if necessary.

Output:
Finalized script | subtitles | storyboard

Timeframe Estimate 1-3 Days

Output:
References/Observations

Time  frame:
2-3 Days

03. Decide size, publishing platform, brand guidelines

Determine video dimensions, platform compatibility, and adhere to brand guidelines.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Site Map

Time frame:
1-2 Days

04. Select stock content and/or brand assets

Choose relevant stock footage or brand-specific elements for inclusion

Output: Moodboard

Timeframe Estimate 1-3 Days

Output:
Project Plan

Time frame:
1-3 Days

05. Graphic assets

Design and create any graphic assets or illustrations, animations required for the script

Output:
Graphic assets

Timeframe Estimate 1-3 Days

Output:
Optimized Content

Time frame:
2-10 Days

06. Finalize background audio and effects

Settle on the audio track and additional effects to enhance the video.

Output:
Video effects assets

Timeframe Estimate 1-3 Days

Output:
Content Feedback

Time frame:
1-5 Days

07. Start editing process and follow checklist

Begin the editing process, adhering to a structured checklist for efficiency.

Clips and content
Logo
Intro
Last slide
Lowerthirds
Subtitles

Output:
Video, first cut

Timeframe Estimate 1-3 Days

Output:
Visual Design Assets

Time frame:
1-7 Days

08. Transitions & branding

Add transitions if applicable and maintain consistency with brand guidelines

Output:
Video, first cut

Timeframe Estimate 1-3 Days

Output:
Design Feedback

Time frame:
2-5 Days

09. Audio effects & SFX

Integrate audio effects and sound effects to enhance the overall auditory experience.

Output:
Video, first cut

Timeframe Estimate 1-3 Days

Output:
Website UI

Timeframe:
2-6 Days

10. Color grade, DI, color corrections

Adjust the color palette, perform Digital Intermediate (DI), and correct color inconsistencies.

Output:
Video, first cut

Timeframe Estimate 1-3 Days

Output:
Developed Website

Time frame:
2-5 Days

11. Internal review

Check if the output is meeting defined goals. Also consider aspect ratio, resolution, and file format for publishing, overall length etc.

Output:
Internal feedback

Timeframe Estimate 1-3 Days

Output:
Testing Reports

Timeframe:
1-3 Days

12. Render & compress

Convert the edited video into a final format and compress it for efficient distribution.

Output:
Video, final cut for review

Timeframe Estimate 1-3 Days

Output:
Feedback

Timeframe:
2-5 Days

13. Review & Close

Evaluate the video for quality, coherence, and adherence to requirements. Get it ready for publishing.

Output:
Review feedback, Final Video

Timeframe Estimate 1-3 Days

Output:
Live Website

Time frame:
1-2 Days

01. Define the goal and target audience

Clearly outline the video's purpose and identify the intended viewership.

Output:
Video brief

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

02. Understand the script/content and storyboard (if applicable)

Comprehend the script and content requirements, creating a visual plan if necessary.

Output:
Finalized script / subtitles / storyboard

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

03. Decide size, publishing platform, brand guidelines

Determine video dimensions, platform compatibility, and adhere to brand guidelines.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

04. Select stock content and/or brand assets

Choose relevant stock footage or brand-specific elements for inclusion.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

05. Graphic assets

Design and create any graphic assets or illustrations, animations required for the script

Output:
Graphic assets

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

06. Finalize background audio and effects

Settle on the audio track and additional effects to enhance the video.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

07. Start editing process and follow checklist

Begin the editing process, adhering to a structured checklist for efficiency.

Clips and content
Logo
Intro
Last slide
Lowerthirds
Subtitles

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

08. Transitions & branding

Add transitions if applicable and maintain consistency with brand guidelines

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

09. Audio effects & SFX

Integrate audio effects and sound effects to enhance the overall auditory experience.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

10. Colour grade, DI, colour corrections

Adjust the color palette, perform Digital Intermediate (DI), and correct color inconsistencies.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

11. Internal review

Check if the output is meeting defined goals. Also consider aspect ratio, resolution, and file format for publishing, overall length etc.

Output:
Video brief (final)

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

12. Render & compress

Convert the edited video into a final format and compress it for efficient distribution.

Output:
Video first-cut for review

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days

13. Review

Evaluate the video for quality, coherence, and adherence to requirements.

Output:
Review feedback

Timeframe Estimate 1-3 Days

Output:
Website Creative Brief

Timeframe:
1-3 Days